In 2003, the city of Santa Clarita, California, was paying $28 per ton to put garbage into a landfill. The city then adopted a mandatory diaper-recycling program that cost $1,800 per ton.
However, comparing the market cost of recyclable material with the cost of new raw materials ignores economic externalities—the costs that are currently not counted by the market. Creating a new piece of plastic, for instance, may cause more pollution and be less sustainable than recycling a similar piece of plastic, but these factors will not be counted in market cost. A life cycle assessment can be used to determine the levels of externalities and decide whether the recycling may be worthwhile despite unfavorable market costs. Alternatively, legal means (such as a carbon tax) can be used to bring externalities into the market, so that the market cost of the material becomes close to the true cost.
Although many government programs are concentrated on recycling at home, a large portion of waste is generated by industry. The focus of many recycling programs done by industry is the cost-effectiveness of recycling. The ubiquitous nature of cardboard packaging makes cardboard a commonly recycled waste product by companies that deal heavily in packaged goods, like retail stores, warehouses, and distributors of goods. Other industries deal in niche or specialized products, depending on the nature of the waste materials that are present.
In a 2002 article for The Heartland Institute, Jerry Taylor, director of natural resource studies at the Cato Institute, wrote, "If it costs X to deliver newly manufactured plastic to the market, for example, but it costs 10X to deliver reused plastic to the market, we can conclude the resources required to recycle plastic are 10 times more scarce than the resources required to make plastic from scratch. And because recycling is supposed to be about the conservation of resources, mandating recycling under those circumstances will do more harm than good."