Many recycling bins are designed to be easily recognizable, and are marked with slogans promoting recycling on a blue or green background. Others are intentionally unobtrusive. Bins are sometimes different colors so that user may differentiate between the types of materials to be placed in them. While there is no universal standard, the color blue is commonly used to indicate a bin is for recycling in public settings.
In a 2002 article for The Heartland Institute, Jerry Taylor, director of natural resource studies at the Cato Institute, wrote, "If it costs X to deliver newly manufactured plastic to the market, for example, but it costs 10X to deliver reused plastic to the market, we can conclude the resources required to recycle plastic are 10 times more scarce than the resources required to make plastic from scratch. And because recycling is supposed to be about the conservation of resources, mandating recycling under those circumstances will do more harm than good."
The amount of energy saved through recycling depends upon the material being recycled and the type of energy accounting that is used. Emergy (spelled with an m) analysis, for example, budgets for the amount of energy of one kind (exergy) that is required to make or transform things into another kind of product or service. Using emergy life-cycle analysis researchers have concluded that materials with large refining costs have the greatest potential for high recycle benefits. Moreover, the highest emergy efficiency accrues from systems geared toward material recycling, where materials are engineered to recycle back into their original form and purpose, followed by adaptive reuse systems where the materials are recycled into a different kind of product, and then by by-product reuse systems where parts of the products are used to make an entirely different product.